A brand partner, sounding board, and steady guide for leaders building hotel brands from the inside out.

Line art of sand dunes, water, and sky within an oval frame.
A woman with blonde hair wearing a black blazer with thin pinstripes and blue jeans, sitting on a table in a dimly lit room, with a notebook, glasses, and a cup on the table.

Meet Milda - Your Brand Partner

I’m Milda, founder of KOPOS.

I work closely with hotel founders, owners, and leadership teams — helping bring clarity to who the brand truly is, support aligned decisions, and carry that clarity forward as the business evolves.

My work is grounded in more than 20 years of lived hospitality experience. Over time, one pattern has become clear: most brand challenges don’t come from a lack of ideas, but from building from the outside in. The strongest hotel brands are built the opposite way. From the inside out. With clarity that holds — and continues to guide decisions as the business evolves.

That belief is what led me to create KOPOS.

Why KOPOS

Every engagement is led personally — no handover, no dilution.

1

Founder-led, always

2

Built from the inside out

We keep brand thinking inside the business, where real decisions are made.

3

Between positioning and practice

We don’t stop at strategy. We stay close as the brand is lived day to day.

4

Long-term by design

Because clarity is only proven over time.

A steady partner, not a one-off project

5

We work alongside you as the brand evolves.

KOPOS is a founder-led brand studio

We work with hospitality leaders to build clarity around their hotel’s identity — and guide how that clarity shows up in decisions, day after day.

Our work sits between positioning and practice. We shape the foundation, then stay close as the brand is carried into everyday decisions across leadership, teams, and experience.

Brand, built from the inside out.

A woman wearing a dark pinstripe blazer holding a box with the logo 'KOPOS' on it, standing beside a window with curtains.

Ways of Working

We don’t believe in one-off brand projects.

Our work is built around long-term partnership — shaping clear brand foundations, then staying close as those foundations are carried into everyday decisions across leadership, teams, and experience.

Person holding a magazine titled 'La Muséens' with art and interior images, sitting with legs crossed, and a small cup of coffee on a saucer. The setting appears to be indoors with warm lighting.

Brand Partnership

A long-term, in-person partnership for hospitality leaders who want clarity, continuity, and close support as their brand grows.

We work alongside you to shape positioning, align teams, and support the brand through key moments of growth and change — staying close as it’s carried into decisions, experience, and leadership.

This is a relationship built on proximity and shared thinking, designed to help you lead the brand with confidence from the inside out.

Ideal for you if you’re:

  • Building or evolving a hotel brand and want guidance that lasts

  • A founder or owner who values close involvement and trusted perspective

  • Navigating growth, change, or complexity and need continuity in brand thinking

  • Looking for mentorship as much as strategy

Enquire
A person writing in a notebook on a desk, with glasses and a magazine nearby, an iPad, and a black phone case.

Workshops

Founder-led working sessions for hospitality teams and leadership groups seeking shared clarity.

Workshops are designed to align people around brand, experience, and decision-making — creating a shared language teams can actually use.

Each session is shaped to the context and delivered as a focused working format, whether as a leadership offsite, team alignment session, or industry talk.

Ideal for you if you’re:

  • Aligning leadership or teams around brand direction

  • Translating brand thinking into practical, everyday decisions

  • Creating shared understanding across departments or disciplines

  • Seeking a grounded perspective for an industry audience

Enquire
A woman in a white shirt working on a laptop at a dark conference table, with a cozy chair and a candle on the window ledge in the background.

Power Sessions

A focused, one-off strategic conversation designed to create clarity where it matters most.

Power Sessions are 75-minute calls offering senior-level perspective without long-term commitment. We focus on one defined area, build shared understanding, and leave you with a clear, actionable way forward.

Ideal for you if you’re:

  • Refining or untangling a specific brand question

  • Sense-checking a guest experience or decision in progress

  • Preparing for an important brand or business moment

  • Stuck on a strategic issue and need clarity to move forward

Enquire

Notes from the Studio

Not a newsletter. A working notebook made public.

Milda Ratkelyte

Founder & Head of Brand

E-mail: milda@kopos.studio

Whatsapp: +31630629269